Building A Law Firm

Today's guest is a lawyer, an entrepreneur, and a podcaster. He started his first law firm, The Hart Law Firm, a family law firm, in 2010, and recently started a new law firm, Hawthorn Law, focused on Trademark and IP Law. Today is your lucky day because he’s got a big interest in using internet resources to build his client base just like I do - we’re going to get into the nuts and bolts of that. We talk a lot in this show about law firm funnels. To give you a little bit of background, law firm funnels are simply the work flow that you intend to take a person from potential client to client, and beyond. For example, my law firm funnels work like this, generally: Pre-frame bridge; Qualify interested potential client; Qualify as a purchasing client; Identify hyper-active buyers; and Age and ascend the relationship. Can you see how having a specific framework like this can make a huge difference in the people find and interact with your law firm? Show Resources DotCom Secrets: The Underground Playbook

I was reading an article the other day on the technology trends for 2016 that someone was prophesizing and I thought it would be a great idea to do something like for law firms. I believe that the legal industry is on the cusp of really big changes. I think it's going to start being handled by people that have a lot more business savvy and those people are going to use 21st century technology to crush it. And there's a lot more I think is going to happen in 2016 for law firms. To get the scoop, you've got to listen to the show. 5 Law Firm Trends for 2016 Okay, I'll give you a little teaser. As usual, though, there is no context with this list, so to get the full scoop you're going to want to listen to the show. Virtual everything; Facebook advertising; Subscription services; Reality check with our place in the world; Move from associates to paralegals. Enjoy! Cheers, Christopher Small P.S. - curious about what I do on a daily basis to create and build my successful law firm? Now you can find out

If you know anything about me you know I'm crazy about sales funnels. Sales funnels are those things that help people find you and work through your law firm to purchase your services. If you are a law firm owner or are in charge of law firm marketing for your firm, then sales funnels are a must have item. Over the past three months or so I've been using a new system to create my online funnels called ClickFunnels. I've used it to streamline my internet law firm marketing efforts and increase conversions of potential clients to new clients. Today I want to talk to you about five reasons I love ClickFunnels for my law firm marketing. The five reasons are listed below. As always if you want the details you need to listen to the podcast. And there is one important note here - at the end of the podcast I throw in a crazy awesome giveaway. Make sure you listen until the end! Five Reasons I Love ClickFunnels for My Law Firm Marketing All in one solution; Customer service; Ease of use; Owner is using it;

Hello 2016! No blog post or podcast starting off 2016 would be complete without some kind of list outlining what I'm doing to crush the year right? So here it is, 10 things I'm focusing on in 2016 for a successful law firm. This is the list. If you want the "why" you've got to listen to the podcast! Getting one project done at a time; Following up; Process process process; Batching; Greatness tracking; Weekly meetings; Exercise; Facebook (ads and interaction); Following through; Webinars; Resources Clickfunnels #RichLifeLawyer Show The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Cheers, Christopher Small P.S. - curious about what I do on a daily basis to create and build my successful law firms? Now you can find out first hand (and steal some of my secrets). It's called the Law Firm Confidential Podcast, and you can get access to the first 5 episodes for free by clicking right here.

Today is a special treat for you. I’ve got not one, but two guests joining me, and I believe it is the first time this has ever happened. We're going to talk about becoming your best lawyer self. Our first guest is a high performance coach who helps companies and their leaders who want to raise their effectiveness so that they can enjoy more income, productivity, and morale. He is also the business partner of our second guest in Rusty Lion Academy, a coaching and mentorship firm for entrepreneurial men who want to navigate their life as one confluent stream. Our second guest is no slouch himself, having his own entrepreneurial success and inspiring others to pursue their biggest, craziest aspirations. It is with great pleasure that I introduce Robert Mallon and Bill Watkins. Here are just a couple of the topics we hit: 3 benefits of a coaching group; Why you might want to be in a male/female only group; Upper limit problems; The law of the lid; and The biggest roadblock to your success Resources ru

Because this is the last of my monologue podcasts for 2015 I thought I'd do something that everyone else is doing, but with a twist, and give you my favorite things of 2015. I'm no Oprah, but I can guarantee you there is value in the things on this list for you. And, I've got a couple of bonus favorite things for people who subscribe to my newsletter (and why wouldn't you? What have you got to lose?). To get on the newsletter CLICK HERE. I Hope This Was Your Best Year Ever Before I get to the list I want to sincerely say I hope this was your best year ever, and I hope I was at least a small part of that. Starting a law firm is tough, and the grind can really wear on you. I want this to be your safe haven, a place where you can come and be among your own. I hope you've felt that over this year and are looking forward to a killer 2016! My Favorite Things 1. Apple iPhone 6 2. Kaizen® Lavalier Lapel Clip-on Microphone for Apple iPhone 3. LimoStudio LMS103 Lighting Kit 4. Asana 5. Slack 6. Camtasia 7. Cl

Today's guest is a fellow Seattleite and also a fellow personal injury lawyer. Practicing since 1995 and owning his firm since 1998, today's guest has a wealth of knowledge and experience. This was a great show because we talked about so many things that can go wrong when starting a personal injury law firm, AND, we talked about how to deal with them. Here are just a couple of the topics we touched upon: Cash flow management; How to survive the time when you open to get your first check; The power of a good assistant; The importance of processes and procedures; and How hard you actually have to work to succeed. There are a ton of great nuggets in here and I can't wait for you to dive in and listen to starting a personal injury law firm with Matt Dubin! Resources Maximizing Your Injury Claim: Simple Steps To Protect Your Family After An Accident dubinlawoffice.com findlaw.com PILMMA Book Rec: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Law Firm Confidential

On the last couple of podcasts where it was just me I talked about my goals and ambitions for 2016 (you can check out part 1 here and part 2 here). I thought today would be a good day to talk about how you can make 2016 your best year ever. What Makes a Year the "Best"? In my mind every year should be your best year. You should be growing. You should be moving forward. You should be winning. If you aren't, and you aren't sure why, I've got 5 ways you can make 2016 your best year ever: Stop taking shitty cases; Change your story; Stop doing what you are doing; Get to work; Write down where you want to go. Want to know what those five things mean when applied to your life? You're going to have to watch the show. Question of the Post What are your goals and what is standing in the way of you achieving them? Can't wait to hear from you. Cheers, Christopher Small P.S. - curious about what I do on a daily basis to create and build my successful law firms? Now you can find out first hand (and steal s

I'm really excited to bring you this episode. This is one of those shows where you are going to be able to learn a lot, get some specific, actionable advice, and hear the real payoff that using platforms like Periscope with your law firm can give you. How to Use Periscope for Law Firms Today's guest is no stranger to my podcasts, though he is a newbie to the art of lawyering. He appeared on episode 69 of the law firm marketing mastery podcast, the first iteration of the art of lawyering podcast. He is the co-owner of Jackson and Wilson, a pre-emininet california personal injury law firm. He was the 2009 Orange County Trial Lawyer of the Year and received the 2013 California Lawyer Attorneys of the year award for litigation. But, that’s not all there is to today’s guest. He is also the creator of Trial Lawyer Communication Tips for Everyone, a website and blog dedicated to helping people communicate better. Before you listen to our conversation buy valium 10mg roche take out a pen and paper because you are

Part two of the law firm goal setting process is probably the most important. Yes, we know where we'd like to be at the end of 2016 - that's important. But today we're going to talk about creating a plan to make sure we actually get where we want to go. Oh yeah, if you haven't listened to part 1 of the law firm goal setting process you probably should - click here to check it out. Law Firm Goal Setting for a Killer 2016 The stuff we talk about in this episode includes (but is not limited to - lawyer joke): Working in "90 day years"; Figuring out what to do in the first valium online us no prescription quarter of 2016; Figuring out what to do in the first month of 2016; Figuring out what to do each week of 2016; Oh yeah, and I break down, in detail, my 2016 law firm goals. This is an episode you don't want to miss. Cheers, Christopher Small P.S. - curious about what I do on a daily basis to create and build my successful law firms? Now you can find out first hand (and steal some of my secrets). It's call

Today's guest was sworn into the practice of law at 23 and started his own law firm shortly thereafter. He had no experience, no contacts, no secretary, and no clients. After five years of struggle he started to figure it all out. After 20 years of practice he switched gears and began teaching lawyers what he’d struggled to learn. He is now the owner of The Attorney generic valium florida Marketing Center and the David Ward Group. You can find him at attorneymarketing.com. We talk about some really cool stuff today, including: The foundational elements of good law firm marketing; The elements of a good law firm website; The power of referrals; How to overcome the struggle of starting a law firm; and Much much more! Resources attorneymarketing.com Book recommendation: The 80/20 Principle: The Secret to Achieving More with Less Using story to sell.

Yep, it's that time of year again. Time to start thinking about what you want 2016 to look like. I actually didn't mention this in the podcast, but the reason you are setting goals isn't to feel good about what you do, it's be able to track your progress in life. As always, I am advocate of SMART goals (or a version thereof). That means each goal must be: Specific Measurable Attainable Realistic Time constrained This is part 1 of the goal setting process because I needed some time to actually come up with what my goals are before diving into the second part of the process - figuring out how to achieve them. Enjoy the show, and let's get out there and crush 2016!

Today's guest is the CEO of The Rainmaker Institute, a law firm marketing company specializing in lead conversion for small to medium sized law firms. He is an international best selling author. He a Registered Corporate Coach, has a masters degree in Counseling and a second masters in clinical psychology. He works exclusively with attorneys to find new clients fast using online and offline legal marketing strategist and to convert more prospects into paying clients using automated marketing and by fixing their follow up systems. I must say, this turned out to be a pretty cool episode. Stephen was down to earth and shared a lot of knowledge and insight not just into the right way to attack law firm marketing, but the way that his business works (which in and of itself is a great lesson). Instead of continuing to talk about how good the interview, was, why don't you just go listen to it? Resources The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Endless Referrals by Bob B

Yes, you read the title of this post correctly. I am leaving my law firm. My last official day at Emerald City Law Group will be December 31, 2015. Why am I leaving? What am I doing next? All of that, and more, is locked inside of this one-of-a-kind episode! Resources Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths

I am really excited to give you this conversation today. John Warrillow is a pseudo-mentor of mine. I say pseudo because I'd never actually talked to him before our conversation you're going to hear today. But John's book, Built to Sell, has been a cornerstone in the way I approach my law firm as a business since the day I picked it up. What I love about this book isn't just the specific strategies and tactics it delivers, but also the way in which it is delivered. This is a book very similar to The Go-Giver, another of my favorite books, in that the lessons are told through story. You can read this book in a couple of hours pretty easily, and the change in perspective it will create will make you millions of dollars over the course of your career. If you are truly interested in how to build a law firm that is successful, this is a must read. In this show we cover things like: Getting over the super-hero syndrome; Why it's important to build a law firm that sells even if you don't think you'll ever sell;

Sometimes I see a question and answer session somewhere else that I just can't help but participate in. I recently found one over at lawyerist.com where they asked the question: what is the greatest challenge you face in your law firm? I thought the responses were interesting and deserved their own response, so I responded with this podcast. Below you can find all of the responses to the original question. To get my responses you'll have to listen in! (Oh, and you can find the original question and responses here) Greatest Law Firm Challenge Responses randallryder: Taking time out of my busy day to read an email from Lawyerist asking me to answer a poll on Lawyerist. Other than that, fighting for the little guy is incredibly emotionally satisfying and rewarding. Kenneth Forman: Trying to make a living while the Bar continues its decades of turning a blind eye at the massive (and ever growing) amount of people who practice law without a license. petrask: Administrative tasks are the hardest for me to

Today's guest is not a lawyer. But he is rich, so I had to have him on the show. Some of his professional highlights include a BA in economics from UC-Davis, retiring at the age of 35 when responsible for a 20+ million dollar portfolio, and raising his net worth from zero at age 23 to self-made millionaire 12 years later. But what’s even more fascinating about our guest is his focus on personal development and using financial freedom as a transformational path to personal fulfillment. Financial mindset is critical to success as a law firm owner. If you don't know how to manage cash, save for a rainy day, and make your money work for you, then success is going to be extremely difficult. Building a powerful financial mindset takes understanding where your weaknesses are and working to overcome them, as well as simply identifying those beliefs you hold that don't work out in the real world. Just a few of the topics we cover include: The mindset required to increase wealth quickly; Wealth building

That picture up above isn't a stock image. That's a picture from my balcony. In in Honolulu right now hanging out for a week on vacation. Since that's what I was doing, I thought I'd give you a couple of tips to allow you to take your next vacation, or enjoy your next vacation, depending on where your at right now with your law firm. And, by the way, if you want to see some cool videos I'm posting from Hawaii (all with rock solid content) then head on over to may Facebook page and check them out. CLICK HERE to go to my page.

Today's guest has quite the resume when it comes to law firm marketing. He is a marketer, journalist and attorney who turns website visitors into clients for trial law firms. In July 2015 he was inducted into the PILMMA Hall of Fame. He is the editor in chief of personal injury dot com, and he writes for websites like the Huffington Post, Law Fuel, lawyers.com, and the LawMarkteting Blog. 10 Ways to Market Your Law Firm Now, these obviously aren't the only options for marketing your law firm, but they will work. If you want the details on each of these, you've got to listen to the show! 1. Invest in your marketing. 2. Have video on your website. 3. Don't do any marketing you can't measure. 4. Start with low hanging fruit. 5. Cultivate referral sources. 6. Get active in an association. 7. Pursue "targets." 8. Write down your business plan. 9. Block out 200 hours a year for business development. 10. Appear on the first page of google. Show Resources Hootsuite Tweetdeck Book Rec: How to Win Friends

Creating a law firm brand is a topic I've been thinking about a lot lately, mostly because I'm thinking about creating a new one (spoiler alert! Want to know more, CLICK HERE). A law firm brand, for me, has been a difficult thing to put together for a couple of reasons. First, no matter how we want to slice it, the services that we provide to people are essentially the same. What I mean by that is, when you look at how the sausage is made, from firm to firm it is very similar. Second, because we are a service based business with very little in the way of tangible production, it's difficult to explain what we do without getting too airy. A buddy of mine describes this as "landing the plane." What will your clients life be like after they hire you in concrete terms? It's a tough task. Creating a Great Law Firm Brand is Possible That does not mean that all is lost, however. Creating a great law firm brand is possible. It just takes a little bit of forethought. In this week's podcast I break down what those