#mediasnack

Never miss your #MediaSnack - subscribe for updates every Friday"It is the media mess that is distracting marketers from being great marketers" - that is the hypothesis of this week's #MediaSnack episode.We discuss a hypothesis of how media mess keeps distracting marketers. Over the past couple of years, we've seen a significant decrease in the quality of advertising. Recent reports from publishers, content companies and other ad-funded businesses show that they are now struggling to hit their financial targets. The latest report from GroupM called 'The State of Video' suggests that we are now becoming more intolerant towards advertising. And the biggest indicator if this is the raise of ad-blocking technology. Ad blocker usage surged 30% in 2016, according to a new report from PageFair, a company that helps publishers regain revenue lost to the software. There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. Desktop ad blocker usage grew 17% year-on-year

In this episode of #MediaSnack WINNERS, Tom Denford is joined by Fredrik Borestrom, President of the International Advertising Association (IAA) and a trusted voice in the global media and marketing community. With over 25 years of leadership experience, Fredrik brings a sharp, international perspective on the future of marketing. Tom and Fredrik explore what the rest of the world can learn from Nordic markets — some of the most tech-forward and transparent media landscapes anywhere. They also dig into the gaps in measurement and why trust in the agency model is eroding. Fredrik shares his vision for developing the next generation of industry leaders and why local insights still matter more than ever, even in an AI-driven, global marketplace. Learn more about IAA Global: https://iaaglobal.org Want to stay ahead in media? Visit https://www.idcomms.com Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the giant opportunity ahead of Amazon to bust the much-feared 'duopoly' of Google and Facebook. So-called because of their dominance of digital marketing spend, the duopoly has accounted for almost all growth in digital media spend in recent years and looked unstoppable. Some have speculated that Snapchat would be the company to break this up but it is becoming clear that Amazon is taking their advertising business seriously at last and have seen rapid growth, albeit from a small base. We look at the comparative sizes of these three tech giants and compare their ad revenue businesses, their opportunities and predict their respective fortunes across the coming 3 years. In short, we predict that Amazon's advertising business will overtake that of Facebook in revenue terms in 2020 and take a huge chunk out of Google's search revenues in the process. Why? Because they have all the pieces of the puzzle ready: They

How can you make your company the best at media?What is the roadmap and actions you need to take to transform the complex media operations of a major company?How do you inspire success and drive change within a giant global marketing organization like Mars Incorporated?These are just some of the amazing insights shared in this #MediaSnack Meets with Rob Rakowitz the Global Media Director of Mars, one of the world's largest advertisers. We get tips from Rob on: The role of the global media director How to prioritize your time to be most effective The importance of having CMO who is interested in media How to align support across a large company to drive change Finding motivation for successful teamwork  Rob also shares his huge passion for promoting 'Media Sustainability' to protect the long term health of the global advertising industry. Episode Links:Rob Rakowitz LinkedInRob Rakowitz TwitterThe Global Alliance for Responsible MediaTruth, Lies & Advertising by Jon SteelHooked by Nir EyalS

#MediaSnack Ep. 26: She OWNS A Cool Media Agency by ID Comms

#MediaSnack 104: How to write an ACTION PLAN for media by ID Comms

Never miss your #MediaSnack - subscribe for updates (and click the bell icon to get alerted to every new episode!)Take part in the "Media Pitch Process in the US" survey:https://aaaa.co1.qualtrics.com/jfe/fo...Read Mark Ritson's piece here: https://www.marketingweek.com/2018/07/17/ritson-digital-prefix-stunt-career/

Three tips on how to write the best agency pitch brief. If you are an advertiser planning an agency pitch, or an agency receiving pitch briefs you’ll appreciate how important it is to get the pitch brief right. At ID Comms we believe the pitch process should be transparent and the advertiser should provide the clearest brief they can, to direct the competing agencies.It can make the difference between a great agency relationship and a bad experience. Reputations are on the line. On this episode of #MediaSnack we unpack what are the main components of an agency pitch brief and give you THREE TIPS to make your pitch brief amazing. 

"I think we massively overcomplicate things and I don't actually think we need that much data" Tom Goodwin, author of 'Digital Darwinism', on this latest episode of #MediaSnack MeetsIs relevance more important than personalization?Are agencies managing decline? And what exactly is the 'Interim of Things'?Some of the areas we explore in this fascinating interview with one of the industry's most relentless and provocative thinkers. Tom gives his tips for marketers hoping to manage change for the year ahead, and we also learn where one of the industry's most inspiring thinkers goes to for his own inspiration. Spoiler, it is not Forbes. #MediaSnack MeetsEpisode Links:Tom Goodwin TwitterTom Goodwin LinkedInZenith Media'Digital Darwinism' by Tom GoodwinRory Sutherland TwitterScott Galloway TwitterMaria Konnikova TwitterDerek Thompson Twitter Seth Godin Twitter Faris Yakob Twitter

Marketing’s GROWTH Agenda For 2019: #MediaSnack 142 by ID Comms

On this week’s #MediaSnack we report on a landmark Supreme Court ruling in Germany which has created a new precedent on how media agencies should manage rebates and other incentives related to media buying. This could have implications and impact into the global media buying market and affect advertisers beyond the borders of Germany. This latest ruling concluded a disagreement which has lasted over 6 years between Haribo and German media agency MediaPlus. The case has been through 3 judgements, firstly found in favour of Haribo in 2010 then reversed on appeal a couple of years later. This latest, final ruling has stated that Haribo does indeed have the right to audit and receive rebates and incentives paid to the agency. The turning point of the case rested on whether Haribo’s contract with MediaPlus classified the agency as “agent” and if so then they should be working fully in the interests of the client and pass back all incentives earned. The court ruled that MediaPlus (and in future any agency) working

#MediaSnack Ep. 2: AdBlocking, GroupM ANA Memo, Sponsors Letter To FIFA by ID Comms

On this week's #MediaSnack we look at breaking news that drinks giant Diageo has launched the first 'mega-pitch' of the year putting their $2bn media account up for tender and sending a shock to incumbent agency Dentsu Aegis Network who have held the account (within network Carat) for many years. Could this indicate a change of fortune for DAN who have had a strong business performance the last few years? Looks like Diageo will be the first major global brand to really stress test agencies organisational model and financial model this year. David discusses what he would be thinking as a Diageo exec and the likelihood that this pitch is prompted not just by financial imperatives but also a desire to design a new blueprint for media agency scope and service. Next we talk about “The Most hated Man In Media” the one and only (and infamous) Mr Jon Mandel, the ex-CEO of MediaCom in US who was arguably the catalyst for the current ANA media rebate investigations and task force after his revealing presentation at the

How Do Agency Volume Deals Work: #MediaSnack 144 by ID Comms

#MediaSnack 115 BMW The ULTIMATE Pitch Mistake by ID Comms

**REGISTER FOR WEBINAR**Want to know WHAT the speech by Marc Pritchard P&G means for your business? Register NOW for an exclusive ID Comms MediaSnack Webinar on 15th Februaryhttps://app.webinarjam.net/register/25846/53a44efeb9----On this week's #MediaSnack we consider the announcement by P&G to launch a media agency pitch in some key European markets including U.K., Germany, Austria, Switzerland, Nordics and Ireland with estimated media budgets across the region around $500m. We expect the major agency groups to be invited, certainly WPP, Omnicom, Publicis and DentsuAegis and this will be one they will all want to win, for different reasons. The scale of the pitch is obviously significant but the reason it's likely to be one of the more interesting pitches of the year is that it comes at a time when P&G have gathered a lot of attention following a speech by Marc Pritchard their Chief Brand Officer. Marc delivered ”the most important marketing speech of the last 20 years” (according to Professor Ma

On this week’s #MediaSnack we mark the one-year anniversary of the landmark Media Transparency Report published by the Association of National Advertisers on 7th June 2016. In the last few weeks, we’ve been counting down to this date and considering the various impacts and changes that have been triggered by the report. This week we devote the episode to Media Technology and consider what’s happened in the previous 12 months and what are likely to be the changes we will see for the future. It is hard to think of anything that is transforming marketing and media more than technology, and the last year has seen some dramatic changes both in the technology market and also interestingly the attitude and behaviours of marketers towards data and technology. We discuss how data and analytics are no longer a fringe consideration or something which marketers are happy to automatically outsource to third parties, we have observed and consulted with many advertisers this year looking to get control of their own data, bu

Mark Ritson, Founder of the Marketing Week Mini MBA, joins host Tom Denford to discuss the state of today’s media, including:- This year’s biggest problems in media and marketing- The media mistakes that are still being made today- Who’s been winning (and NOT winning) in marketing and media- The role of AI in the future of marketing and advertising--Links#MediaSnack MEETS with Prof. Mark Ritson (2017): https://www.youtube.com/watch?v=2xADmpd3J8U The Marketing Week Mini MBA: https://mba.marketingweek.com/ Follow Mark Ritson on LinkedIn: https://www.linkedin.com/in/markritson/ --Enjoyed this episode? Make sure to subscribe to #MediaSnack for more media & advertising insights.Don’t forget to leave a review and follow us to stay updated with the latest episodes.

On this week’s #MediaSnack we consider if identifying, organising and motivating the best Media Talent is the major focus for marketers now. We’ve highlighted many times the needs for brands to take back more control of their media investments and the way to do that is to build the proper resources (people, processes and tools) internally.We reference the recent ANA Media Transparency Guidelines which make very clear recommendations, in line with ID Comms best practice advice, for marketers to implement. They note (correctly) that advertisers typically lack the infrastructure, resources and staff to effectively manage today's media challenges. We discussed on last week's #MediaSnack the role of a Chief Media Officer, which is to oversee these resources to ensure that there is proper governance over media investments. We strongly advocate not just hiring great people but to ensure there is an internal media community with a commitment to continuous incremental improvement. Considering what the best media clien

How can you make your company the best at media?What is the roadmap and actions you need to take to transform the complex media operations of a major company?How do you inspire success and drive change within a giant global marketing organization like Mars Incorporated?These are just some of the amazing insights shared in this #MediaSnack Meets with Rob Rakowitz the Global Media Director of Mars, one of the world's largest advertisers. We get tips from Rob on: The role of the global media director How to prioritize your time to be most effective The importance of having CMO who is interested in media How to align support across a large company to drive change Finding motivation for successful teamwork  Rob also shares his huge passion for promoting 'Media Sustainability' to protect the long term health of the global advertising industry. Episode Links:Rob Rakowitz LinkedInRob Rakowitz TwitterThe Global Alliance for Responsible MediaTruth, Lies & Advertising by Jon SteelHooked by Nir EyalS