#mediasnack

Many of the world's most successful marketing teams have a secret...They have internal MEDIA COUNCILS dedicated to sharing innovation, best-practices and good governance of the company's media investments. It's no coincidence they also tend to be the best clients for their agencies. Here's the #MediaSnack alternative perspective on what makes a successful internal media community plus we share THREE GREAT TIPS for media and procurement leaders on how to set up a successful media council in your own company. #MediaForGrowth#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

When media pitch is a bad idea - #MediaSnack 132 by ID Comms

"Media is ultimately a value-add to any business...the big challenge across media practice is how to communicate and show value against our core business outcomes..."My guest for this great #MediaSnack Meets episode, is Brett Richardson, Chobani's Senior Media and Marketing Manager#Chobani really has an interesting marketing and media model. The company is hugely data-savvy and always looking for innovation. They have become a case study for enhancing their strong internal media capabilities with great external agency talent. One to watch. Find out:- What is Brett's role at Chobani and what is he most proud of professionally?- What does he see are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus Brett's best industry leadership tips

On this week’s #MediaSnack there is a nice theme of 'disruption' which weaves through the episode. We start with Tom sharing his observations and learnings from attending a marketer event last week in New York. Tom was invited to sit on a panel organised by The Internationalist and the Association of National Advertisers under the theme “Setting the Global Marketing Agenda”. The day started with a fireside chat with Brad Jakeman, President of PepsiCo beverages who pulls no punches when talking about marketers need to disrupt their own businesses and his frustration at agencies for not evolving and innovating as fast as marketers need them to. The panels followed, on the theme “The Reinvention of Client Agency Relationships” and alongside Tom featured the very impressive Andy Markowitz from GE Performance Marketing Labs, Rob Rakowitz from Mars and Dan Vihn from Marriott. Next we discuss the phenomenon of the US presidential race currently well underway. Typically the candidates with the most media budgets will

In this weeks #MediaSnack Tom Denford is joined by Matt Green, Senior Manager Media and Digital Marketing (a.k.a. "the voice of global media") at the global marketer trade body the World Federation of Advertisers (WFA). They discuss the role and membership of WFA, which includes global brand companies like P&G, Unilever, L'Oreal, Nestle and many others with a global marketing spend of over US$700bn. The WFA represents around 60 national marketing trade associations across the world and is the voice of marketers worldwide, representing 90% of global marketing communications spend – through a unique, global network. The WFA champions responsible and effective marketing communications worldwide.In the first part of the episode Tom and Matt discuss WFA’s most recent initiative - 'WFA's Compendium of Ad Fraud Knowledge for Media Investors'. The document identifies clear actions to enable brands to reduce their exposure to ad fraud in four key areas: Standards, People & Technology, Education & Communica

A candid conversation with WFA's Robert Rakowitz. Rob leads the Global Alliance for Responsible Media (GARM) - a never-been-done-before industry alliance that brings together global marketers, media agencies, media owner platforms and industry associations to start working together to address consumer safety and societal health in ad-supported digital media. In this role, Rob is one part community builder-leader and one part catalyst-matchmaker. Rob helps identify existing best practices and align industry leaders in creating new solutions to address this challenge through “uncommon collaboration.”The Global Alliance for Responsible Media was formed to identify specific collaborative actions, processes and protocols for protecting consumers and brands from safety issues. Alliance members will work collaboratively to identify actions that will better protect consumers online, working towards a media environment where hate speech, bullying and disinformation is challenged, where personal data is protected, and

Never miss your #MediaSnack - subscribe for updates every FridayOn this week’s #MediaSnack we stare into the gigantic dark abyss that is ad fraud. So often quoted in surveys as the thing that worries marketers the most, it remains a mystery and takes many guises, in fact there are over 30 types of ad fraud identified, so far. We consider the scale of the problem, which is difficult to be very precise, and ask the big question most often troubling marketers; who should actually be accountable for tackling ad fraud? We’ve seen some companies, most notably P&G, make their unhappiness with ad fraud very clear and very public. Others have taken more conservative and private approaches. This week in fact we've seen a significant milestone in answering the big question. Taxi app Uber filed a claim against their mobile agency Fetch for losses they claim were caused by ad fraud. If that goes to trial it will test in court, in a very public way and based on evidence, the true accountability of ad fraud. In some way

On this week's #MediaSnack we review news that P&G have hired a new global media director, pinching the impressive Gerry D’Angelo from Mondelez to lead their global $7.2bn media operations. Media is a massive business driver for P&G, it accounts for over 10% of their total global sales, so they need it to work hard. As media gets more complicated and agency relationships get fragmented and more delicate, it requires strong visionary leadership and Gerry is the right guy for P&G. Interesting timing as P&G recently moved their US business into Omnicom “startup” Hearts & Science. Maybe coincidental timing Hearts & Science have announced the launch of a UK agency at the same time that P&G are “reviewing their UK media agency requirements”. Lets see....ID Comms announce the launch of a Global Survey looking into Media Training, something which the ANA highlighted this year as a big gap on the client side, they advised brands need to commit to a "media education". You can contribute to t

On this week's #MediaSnack we begin a countdown to the one year anniversary of the Media Transparency Report published by the Association of National Advertisers on 7th June 2016. So across the coming weeks on #MediaSnack we will look into some areas that we think have shown significant changes in the 12 months since that report. First up we look at MEDIA TRANSPARENCY and bring news of a session which Tom Denford hosted at the Festival of Media in Rome on 9th May with Gerry D'Angelo, the recently appointed Global Media Director of P&G, the world's largest advertiser. Tom shares details of his fireside chat with Gerry and notes that this Q&A is a continuation of the narrative started by P&G's Chief Brand Officer Marc Pritchard in a series of keynote speeches on Media Transparency earlier this year. Also discussed within the theme of MEDIA TRANSPARENCY is news that Vivendi has bid to acquire a controlling stake (60%) of the Havas Group which has raised some eyebrows and concern over whether a major

Today’s special episode of #MediaSnack is devoted to the review of the ANA’s long-awaited report into media rebate practice in the US. Following a 9 month forensic study by corporate investigations firm K2 Intelligence, the report is an alarming wake up call to a global industry riddled with speculation about bad practice on behalf of some media agencies. The report calls media rebate activity “pervasive” and that they have evidence that agencies "across the spectrum” have been involved.We take a look at the report findings, consider the implications on the wider industry and discuss what should a media director be thinking right now after reviewing the reportBefore the report was widely released, we were invited to join a briefing call hosted by the ANA and K2 Intelligence for interested parties and journalists, on the call ANA President and CEO Bob Lionise stated clearly that “the media business is not transparent”. K2 then spent 20 minutes detailing the executive summary of findings and opened up to Q&

#MediaForGrowth#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.-------Welcome to #MediaSnack, if you are new to the channel it's great to have you join us! #MediaSnack is a LIVE weekly show where we unpack questions you all have about media, agencies, marketing, and more.  Please subscribe above to get alerts of all upcoming weekly episodes.If you liked this episode please give us a thumbs up, it really helps other people like you find this channel.What do you think about this episode? Please leave your comments down below and send us a question you’d like us to cover on a future show.

MediaSnack’s most anticipated episode is BACK for 2024! Tom and David review this year’s 10 biggest moments in media and predict what’s to come for brands and agencies in 2025.--Links What the Omnicom-IPG Merger Means for Advertisers: https://www.idcomms.com/blog/what-the-omnicom-ipg-merger-means-for-advertisers --Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media. Don’t forget to leave a review and follow us to stay updated with the latest episodes.

On this week's #MediaSnack David Indo is joined by Gayle Noah, Media Director for L'Oreal UK & Ireland. As media guardian of one of the largest media budgets in the UK, Gayle's position is essentially that of Chief Media Officer.Gayle is a huge believer in the importance of internal media leadership and suggests that any advertiser investing in excess of £10m in media should have dedicated media specialist resource in-house. Gayle describes how she has gradually developed her own internal media team at L'Oreal, across the last 6 years, focussing on developing analytical and digital performance capabilities within her team. She believes that these skills are becoming more and more important as L’Oreal continue to evolve its agile media strategy. Unquestionably benefiting from the privileged position of being a 'priority' client within GroupM's Maxus, Gayle provides insight into how to attract and secure the best media talent from the agency's resource pool, explaining that good client behaviours in particu

If you are a Media Director, what's the SINGLE critical priority for your attention in Q1?Heading into a new year there are always lots of things demanding the limited attention of the Media Director; budget allocations, KPIs, measurement, internal team goals, process improvements, innovation, ad fraud, am I going to the Superbowl...?On today's #MediaSnack we unpack some of the critical areas of focus and share with you what we believe is the NUMBER ONE PRIORITY for your attention in Q1, to set up for a successful year ahead. Don't hesitate or you risk losing your competitive advantage. Remember, "the squeaky wheel gets the oil and the early bird gets the worm"If you are an agency, watch to learn more and be on alert that this question is coming...#MediaForGrowth#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

In this weeks episode of #MediaSnack Tom and David talk about changes that took place on the advertiser side 12 months after the release of the ANA report.So, everyone has been curious what the ANA's members are actually doing with these insights. Was anyone taking any action? Where was the impact being felt? Well, now we know, because the ANA have surveyed 190 of their members and asked them what they've actually been doing in the year since the report came out. http://www.ana.net/blogs/show/id/45345In the recent survey of its members, ANA found that over 60% of the respondents have taken steps to tackle media transparency in their organisation in some form. One of the key actions was revision and update of the contract terms. There was also a big improvement in the area of media auditing: more advertisers have started to audit their media agencies in the last year. This is a massive improvement, however, there is still a lot of work to be done. David argues that changes like this will gradually get greater

On this week’s #MediaSnack we provide a little update on the 2016 media agency pitch market. As you will recall it was a busy 2015 with fun-sounding MediaPaloozas and scary-sounding MediaTsunamis at every turn. This year has been a little quieter so far, perhaps because brands have been holding back a little to see how big events like the ANA #RebateGate reports resolved and if #Brexit would materially change the UK and global economy. Now those events are passed, but the implications still becoming clear, we expect more brands to be preparing to launch media agency pitches in Q4’16 or Q1’17. We have seen this week IKEA announce the conclusion of their global framework pitch with Diageo and BT are still in progress. We encourage ID Comms clients to consider pitches carefully and try to avoid pitching solely with a financial objective to cut costs, this is typically a short-sighted tactic which affects business performance in the longer term. A race to the bottom on costs and pushing agencies just to save mone

The recent GDPR ruling on the IAB’s Transparency Consent framework has got a lot of attention (and rightly so) with advertisers asking how this is going to affect their business.However like any legal/technology topic, it can be a challenge to untangle the complexity of what this means.In this episode, we look to unpack:- What has been deemed non-compliant- The implications directly for the IAB- What it means for advertisers and what you should be doingCLARITY on the subject and PRACTICAL next steps are key to being proactive and minimizing risk.#MediaSnack #MediaForGrowth

Everything you wanted to know about ad fraud but didn't know who to ask or even what to ask...Don't suffer from FOFO (fear of finding out).This extended #MediaSnack Meets with Dr. Augustine Fou lays out the key parts of the ad fraud challenge and gives marketers the priority actions you can take right now to better protect your media investments from fraud. Dr. Augustine Fou is a leading ad fraud researcher and one of the most widely published and quoted authorities in the space. We get back to basics to learn: Who are the bad guys? Where does all the money go? How big is the problem really, who should we believe? If you get rid of fraud do media prices go up? How can you work directly with publishers? How does ad fraud actually work in technology? How can you use Google, facebook and YouTube more effectively to cut fraud? What should you be asking your media agencies to do to help? Episode LinksDr. Fou LinkedInDr. Fou TwitterDr. Fou SlideShareDr. Fou's Report on Ad Fraud and Cyber crime

How To Find The Right Media Agency: #MediaSnack 139 by ID Comms

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Evan Kory, Executive Director of Global Media at Audible.Find out:- What is Evan's role at Audible and what is he most proud of professionally?- What does he see are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus his best industry leadership tips and more!You can find Evan here: linkedin.com/in/evan-kory-35774a61-----#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry. Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com