#mediasnack

On this week’s #MediaSnack we discuss the different types of media auditing, in an attempt to clear up some confusion. What people typically call a media audit (using what’s become known as a media auditor) actually isn’t auditing in the strict sense. Asking a firm to grade your agency’s media buying performance by analysing pricing and quality isn’t actually auditing. This kind of work is best called “Price benchmarking”. Is that clearer? Maybe not. So, we invite a proper auditor onto the show to help clear up the confusion. Adrian Jenkins is a Chartered Accountant (like a CPA for those of you in the US), he’s the founder of an independent company called Financial Progression which conducts contract compliance audits of agencies on behalf of advertisers (including media agencies, creative agencies and many others). FP are long time collaborators of ID Comms. With a lot of concern around over Media Transparency, not least following the ANA’s Media Transparency Guidelines, we have found many more advertisers l

A one-two PUNCH of performance-based remuneration and new complexities in digital media has made traditional audit pools of media pricing less relevant. How are progressive advertisers starting to do things differently?Pool-based auditing of an advertiser's media prices was popular in the 20th century as a way for marketers to benchmark costs and feel their buying rates were competitive.But these days as the pools have shrunk, have advertisers found more effective measures? Especially as more media investment is traded in biddable media, what's the right solution?RELEVANCE and CONTROL are key to generating the optimal outcomes.#MediaForGrowth#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

On this week's #MediaSnack we are joined by Mark Finney - newly appointed Director of Media and Advertising at ISBA. Mark talks about the important role ISBA play in championing the key immediate and future facing issues concerning the advertising community in the UK. Mark shares his perspective on the main initiatives that he has inherited from his predecessor, the legendary Bob Wootton and also highlight the topics that he's looking forward to addressing in the future.Next, we couldn't resist discussing the recent launch of the new ISBA Media Framework Agreement. This media contract template attempts to provide greater protection to ISBA members in their contractual dealings with their media agency partners, it will looks to redress the balance in favour of the brands. Here at ID Comms we are excited to have been part of the working group who contributed to this new agreement and look forward to improvements in media transparency as a consequence of it being implemented.Finally, we discuss the upcoming ANA

#MediaSnack MEETs - Frances Ralston-Good, Hearts & Science by ID Comms

Navigating Programmatic Media with the ANA’s Programmatic Media Supply Chain Transparency StudyThe ANA released its full Programmatic Media Supply Chain Transparency Study and once again, it is full of thorough and detailed research with actionable recommendations for advertisers.The key headline: “There is some $22 billion in efficiency gains available to the client-side marketer community.”The report outlines 12 categories with detailed findings and provides recommendations for improvement across all 12. It has been described as a 'playbook for advertisers wanting to understand and improve results in programmatic'. With all this insight, the challenge for advertisers is not what to do (the report provides plenty of guidance), the challenge is to know where to start.There’s no obvious 'one size fits all' solution. Where your brand needs to focus will undoubtedly look different from other brands.On this episode of #MediaSnack LIVE, we were joined once again by Bill Duggan from the ANA and were thrilled to wel

We bring this week’s #MediaSnack from Cannes in the South of France where David and Tom are attending the annual Festival of Creativity, which gathers some of the world’s leading marketers and executives from the world’s leading agencies and vendors. It was historically an advertising festival but in the last decade has been overrun somewhat by big spending media and technology companies. We broadcast from the beachside Cabana of the International Advertising Association (IAA), the sun is shining and the dark clouds that had been gathering over the media industry recently have definitely been left at home. https://www.youtube.com/watch?v=5pREKAnwlqoThis allows for more positive, collaborative and unguarded conversations on the sensitive issues facing the industry. We highlight the important role Cannes plays to bring together the industry to celebrate good work (for only around 10% of the time) and engage in meaningful and different conversation with many different people you don’t typically get to talk with

My guest for this episode is John Coyne, VP Brand Creative and Media at Intel. John Coyne: https://www.linkedin.com/in/coynejohn/-----Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

Cindy Rose has officially stepped in as WPP’s new CEO at a pivotal moment for the world’s largest marketing services group. With the company’s share price down 50% since last year, mounting debt, and talent challenges, the stakes couldn’t be higher. But with her tech-driven background at Microsoft, Disney, and Virgin, Cindy brings fresh operational expertise — and potentially a bold blueprint to reinvent WPP’s future. In this episode of #MediaSnack, Tom and David unpack what Cindy’s leadership could mean for advertisers, agencies, and the broader media landscape. They explore whether WPP can transform into a more agile, AI-powered powerhouse — or if this is a setup for a future acquisition. Plus, they share actionable advice for brands on how to renegotiate agency terms and future-proof their operating models in this shifting environment. Timestamps 00:00 – Cindy Rose takes the helm at WPP 04:10 – Why WPP is vulnerable — and undervalued 09:32 – Can Cindy drive real transformation? 15:05 –

Mark Read should RESIGN Ford - #MediaSnack 131 by ID Comms

#MediaSnack Ep. 7: Direct Vendor Deals, Nick Manning, The Exchange Lab - from ID Comms by ID Comms

What does the new CEO of GroupM North America consider the biggest challenges for the media industry? What is he trying to achieve at GroupM to meet the future needs of advertisers? And what does he do in his spare time to satisfy his "need for speed"? Find out all this and more on the latest episode of #MediaSnack Meets. -----Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. Because the best are short of time, our guests answer only 6 questions in 20 minutesWe get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.My guest for this episode is Kirk McDonald - CEO of GroupM, North America, one of the world’s largest media agencies. We ask:1. Tell us who you are and what you do?2. What is the best thing about working in media?3. What do you think is the biggest challenge for the industry right now?4

#MediaSnack 121: Sorrell’s Back. Be Afraid. by ID Comms

From MadMen to Walled Gardens, what has been the role of an advertising lawyer and what best guidance do they give CMOs to navigate today's complex media landscape?What will happen in the FBI investigations into US media practices? How can we repair trust in the advertising ecosystem?Who better to ask than the world's best ad lawyer, Mr. Doug Wood from Reed Smith in New York. A lawyer for four decades, Doug has also been General Counsel to the Association of National Advertisers (ANA) for the last 20 years. In this wide-ranging interview, Doug shares his expertise and experience gained from having been in the rooms where major deals between marketers, agencies and publishers have been built. We also discuss Doug's new techno-thriller novel 'Dark Data: Control, Alt, Delete'Episode Links:Doug Wood LinkedInDoug Wood TwitterReedSmith TwitterANA contract adoption research'The Selfish Ledger' on YouTubeDark Data: Control, Alt, Delete by Douglas J Wood

My guest for this episode is Tom Kuhn, Vice President of Marketing at PGA Tour.Tom Kuhn: https://www.linkedin.com/in/tomwkuhn/-----Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

The first of a 5 part series with practical tips on HOW to position media as an investment in growth. We celebrate the ANA's recent 'Media KPIs That Matter' report which does a great job to highlight the gap between the KPIs advertisers say they use today compared to the KPIs they believe to be the most important. Bravo to the ANA to highlighting the work to be done to align Media KPIs better to business outcomes. Regular #MediaSnack viewers will know we believe that good KPIs are the cornerstone to getting media seen as (and working as) a lever for company growth. We also celebrate the ANA's 'Media Leadership Growth Council' which is a smaller group than their Media Committee, tasked with aligning media to the ANA's CMO Growth Council, this is their boilerplate, its a work of beauty...For more information on the Media Leadership Growth Council, please contact Mark Stewart (mstewart@ana.net).-----Episode links:Download the ANA 'Media KPIs That Matter' report here: https://www.ana.net/miccontent/show/i...Follo

In this week’s #MediaSnack, Tom and David focus on the third and most recent speech by P&G marketing boss Marc Pritchard. This time out Marc addressed the leaders of the world’s agency community at the 4As ‘Transformation’ conference in Los Angeles. The 4A’s is the US trade association for agencies and this their big agency conference.http://www.thedrum.com/news/2017/04/04/pg-s-marc-pritchard-says-ad-landscape-needs-get-simpler-and-consolidate His message to US media agencies was very clear “We want you to innovate but right now, job one is leading media transparency. We need to clean up - now” By choosing to deliver the third part of this media transparency action plan right ‘in the lion’s den’ of the agencies’ own conference platform, Marc Pritchard was making sure there was no room for misunderstanding.http://blog.idcomms.com/the-week-that-changed-media-forever Like in his previous keynotes at IAB and ANA conferences, his language is plain, unambiguous and compelling. This was a powerful message not ju

"People thought I was crazy to leave brand marketing and go into media...but its an area of amazing growth opportunity, as a company and personally. I'm in a continuous learning stage"What is a Chief Media Officer and how does she use media to drive a growth agenda for the CMO? Learn about this special role from Lina Polimeni, the Chief Media Officer at 145 year old pharma giant Eli Lilly.Lina agreed on the Chief Media Officer title with her new boss when she moved from a brand marketing role into the leadership of the company's media investment in 2019."Not everyone in media is born in media as a career, a lot of my background is in brand marketing and sales...I chose to leave brand marketing and join media". Lina says the role allows her to connect to Eli Lilly's consumers and better understand their motivations so their brands can be more real, something she says we need even more after a pandemic.My guest for this episode is Lina Polimeni, Chief Media Officer at Eli Lilly. https://www.linkedin.com/in/lina

#MediaSnack 110: TRAINING: The Media Action Plan for 2018 by ID Comms

On this week's #MediaSnack David Indo is joined by Miriam Jordan Keane, Head of Marketing at British Gas, to discuss the company's marketing transformation, recent media pitch and the role of the in-house media leader. David and Miriam discuss the incredible transformation that British Gas is going through as a brand and Miriam shares her perspective on evolving media landscape. She argues that it’s very important it is for brands to be able to adapt to these changes and suggests that having the customer at the heart of the organisation has played a massive part in British Gas’s success . As one of the UK's leading advertiser, British Gas's constant ambition is to be a customer-centric and future proofed brand. It’s not an easy transformation but Miriam says it is very exciting because it provides more opportunities for greater success in the near future.Next, they discuss the recent British Gas media pitch, which was managed by ID Comms. The account was awarded to MediaCom last month and all participating ag

#MediaSnack is BACK and better than ever with #MediaSnack WINNING ✨Tom and David are returning to share the next evolution of our podcast, designed to help you stay ahead, make smarter decisions, and, most importantly, win in media.Each episode, we'll break it down into three key segments: